Digital strategies for local businesses
Articles sourced and field-tested. Local SEO, TikTok, Google Business, Meta ads, wallet loyalty.
Garage NAS Auto: the first site KAIVOR Production ever delivered
A look back at KAIVOR Production's first client: a car garage in Thonon-les-Bains. The brief, the iterations, the delivery, and what this project changed.
Create your Google Business listing in one hour
Step-by-step tutorial to create your Google Business Profile in one hour: registration, verification, initial optimisation, first posts. 2026 guide.
Showcase site vs e-commerce: which to choose for your local business?
Showcase site or e-commerce for your local business? Decision criteria, hidden Shopify costs, modern alternatives. The guide to not getting it wrong in 2026.
Meta Ads for a local restaurant: the KAIVOR method
Meta Ads (Facebook + Instagram) for a local restaurant: account structure, geo-targeting, creatives that convert, a realistic budget, and target ROAS.
Google Business Profile in 2026: the complete guide
Complete 2026 Google Business Profile guide: setup, optimisation, review management, posts, photos, services. The new features and the traps to avoid.
SMMA agency vs freelancer: which to choose for your business?
SMMA agency or freelancer for your business? An honest comparison: pricing, guarantees, deliverables, follow-up. The real difference and how to choose in 2026.
Apple Wallet loyalty for retail: why you should get on board
Apple Wallet and Google Wallet loyalty cards for local businesses: 90% push open rate, no more lost paper cards, GDPR-friendly. The complete 2026 guide.
TikTok for restaurants: the strategy that works in 2026
2026 TikTok strategy for local restaurants: the algorithm, formats that hit, retention hooks, a production schedule. No bullshit, no fake virality.
How to rank in the Google Maps Top 3 in Grenoble
The complete guide to ranking your business in the top 3 Google Maps results in Grenoble. The 3 pillars of the algorithm and the concrete actions for 2026.